Singles Mingle
Client: Self Study (Brand Identity / Promotional Design)
Objective: To create an experience that is fun for young adults. Create collateral that is playful and friendly.
Solution: Created a festival for young adults that are single.
Singles Mingle is a fictional annual singles festival in Downtown Los Angeles for young adults. It is well known for bringing couples together since 2017 through fun events and activities. Get together with live music events, dance sessions, karaoke, and chatting lounges.
Logo Finalized Guide
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ID Attendee Badges
Posters
Website with some close-ups of a few pages
Animated GIFs of the mascot used for bringing attention to certain tickets on the website.
Apparel and Magnetic Single Heart Plush for the event
Process
A logo that is friendly and legible was key. Started with various concepts of personal connection. Utilized a simple, soft, and hand-drawn look.
The poster needed to look welcoming to young adults. Two versions of the poster function as a whole.
Website needed to be easy to navigate for the user. Sketches show wireframing process and image placements.
Merchandise needed to guage the interest of the audience. The long-sleeved ended up focusing on those who do not want something too flashy. The heart mascot plush contains a magnet that connects to another. The key idea for the plush is to allow attendees to have fun interacting with each other.