Learning Resource Center
Client: Learning Resource Center (Promotional Design)
Objective: To provide resources to enhance student learning.
Solution: Created promotional collateral including flyers, social media graphics, and videos. Designs were focused on being welcoming and friendly while following brand guidelines.
Background: The Learning Resource Center is Cal Poly Pomona's most comprehensive tutoring service that enhances the development of students' critical thinking, problem solving, and analytical skills. They work together with other departments to ensure the best for students. The majority of the marketing was produced digitally and through in-house printing.
Small and large scale collateral displayed within the LRC and other departments of the University.
More examples of flyers made for print media.
Social media posts were made for Instagram & Facebook. Online tutoring and workshops became a big focus during 2020.
Informative animated video created to communicate the LRC's services. You can also watch it on youtube here!
Process
Sketches created for general layout. Graphic elements would then be drawn digitally or created as vector art. Final design would be produced after being reviewed by our team and other departments.
For videos, ideas would be sketched and discussed. Then a digital storyboard would be created. The videos were then created in a mix of After Effects and Premiere Pro.